An Information Framework for a Merchant Trust Agent in Electronic Commerce
نویسندگان
چکیده
eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as “merchant trust”, is still a big challenge. Merchant trust framework can be created by using several factors such as existence (people, physical, and registration), affiliation (third party endorsement, membership, and portal), performance (delivery, payment and community comment) and policy (customer care policy, privacy statement and warranty). Providing an architecture for a software agent to help consumers gather this information is the first step in helping consumers creating merchant trust in eCommerce setting.
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